No matter what the size of your business is, you really should take advantage of your industry specific awards.

Not least because it is important to recognise that the time and effort it takes to enter is a real benefit.  If you can write easily and fluently about your business against the awards criteria, then you know you are on the right track.

The submission could well illustrate any potential gaps in any number of areas within your business. The application process can often force you to look at your business from a different perspective and compare yourself to your competitors. You will need to make sure that you stand out from the competition whether that is through innovation, diversity, growth, customer service, investment in people or strategic thinking. This will help you think about ways you could be doing things better and identify areas for improvement and is one of the ways your business could benefit that could be more valuable than winning!

With resources often stretched putting yourself forward for business awards is not always the top of the agenda. Here are four more reasons why simply entering an award could be good for your business.


Free marketing

Business awards can be an overlooked tool in your marketing toolbox. Just being shortlisted can improve brand awareness and promote your business to new customers. Make sure you maximise PR exposure and update your marketing materials with the award logo. Awards celebrate hard work and success and are great PR opportunities. It is fantastic to be recognised so it is important to make sure that people know what your business has achieved. Winning a business award can open doors to getting contracts, finding new supply channels, and breaking into new markets.

Increased credibility

A business award win, short-listing or nomination can act as a 3rd party endorsement for your business. A win can give a seal of approval to your activities and is a sign of quality for potential customers, so can form part of your sales pitch. It can also help with relationships with suppliers. Itis a great way of differentiating your company from competitors and will send out positive signals to customers.

Employee motivation

Awards recognise the hard work and achievements of your employees so winning one can help boost staff morale and improve motivation. Employees are focused on what is great about the company they work for and can feel proud to be a part of it. This can be maximised by making sure staff feel they get the recognition they deserve by holding a staff meeting to celebrate your victory. Staff could be invited to the awards ceremony or dinner which can yield networking opportunities as well as being a great night out.

Attract talent

Business awards validate your hiring stature among new recruits. By pitching yourself as the best you can attract the talent you need to push your business forward. Increased employee morale will also help attract and retain new recruits.

So, what are you waiting for?  If you find, source, develop and work with talent across the UAE region then your time is now!

The TIARA’s are the only industry awards across the UAE that recognise the best recruiters, RPO and in-house TA teams – find out more at –

Deadline for 2021 entries is Thursday 9th September so do it today.